Privacy Policy

Effective Date: July 29, 2026
Last Updated: July 29, 2026

Frank D. Yelian MD PC dba Life IVF Center and Life IVF Center Los Angeles (collectively “Life IVF,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information in connection with our website at www.lifeivfcenter.com and any related subdomains, landing pages, scheduling tools, and gated resources (collectively, the “Website”).

Please read this Policy carefully. If you do not agree with it, please do not use the Website.

1. Scope of This Policy, and What It Does Not Cover

This Policy applies to information we collect through the Website.

This Policy does not apply to:

  • Protected health information (PHI) we create, receive, or maintain about you as a patient of Life IVF. That information is governed by the Health Insurance Portability and Accountability Act (HIPAA), the California Confidentiality of Medical Information Act (CMIA), and our separate Notice of Privacy Practices, which is available at our clinics and on request. Where information is both PHI and website data, the Notice of Privacy Practices and applicable health privacy law control.
  • Information you provide directly to third parties, including third-party scheduling, payment, insurance, laboratory, pharmacy, or social media platforms, which handle your information under their own privacy policies.
  • Employment applicants and personnel, who receive a separate California notice at collection.

Please do not submit detailed medical history, diagnostic results, or other sensitive clinical information through Website contact or inquiry forms. Website forms are not a secure clinical channel and are not a patient portal. Use them only to request contact or schedule a consultation. If you need to share clinical details, please do so by phone or in person, or through a secure channel we provide to you as an established patient.

2. Information We Collect

2.1 Information You Provide Voluntarily

Depending on how you use the Website, you may provide:

  • Identifiers: name, email address, telephone number, mailing address
  • Scheduling information: requested appointment dates, location preference, referral source, reason for inquiry
  • Account information for our gated Learning Hub: username, password, course progress
  • Communication content: the contents of messages, inquiry forms, and correspondence you send us
  • Language preference
  • Any health or reproductive information you choose to volunteer in a free-text field, which we ask you to limit as described in Section 1

How form submissions are handled. When you submit an inquiry or contact form, the information you enter is transmitted over an encrypted connection, emailed to our staff, and retained in a record on our website system so that we can respond to you and confirm we did. The fields collected are your name, date of birth, telephone number, and email address. Because this record sits on our marketing website rather than in our clinical record system, please do not enter diagnostic details, test results, or medical history into these forms. We purge stored form submissions on the schedule described in Section 6.

2.2 Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect:

  • IP address and approximate general location derived from it
  • Device type, browser type and version, operating system, screen resolution
  • Referring and exit URLs, search terms that led you to the Website
  • Pages viewed, links clicked, time on page, access dates and times
  • Cookie identifiers and similar device identifiers
  • Aggregate site performance, error, and security data

2.3 Information From Other Sources

We may receive information about you from referring physicians, family members or partners acting on your behalf, insurance carriers, and providers of general business or marketing analytics, in each case as permitted by law.

3. Cookies, Tracking Technologies, and Consent

3.1 Categories of Technologies We Use

  • Strictly necessary: required for the Website to function, to maintain your session, to keep the Learning Hub login working, to load pages efficiently, and to protect the Website against malicious traffic. These include cookies set by WordPress, our caching layer, our security and firewall layer, and our cookie consent manager to record your consent choice.
  • Functional: remember preferences such as your language selection, your accessibility and display preferences, and your consent choices.
  • Performance and analytics: we use Google Analytics 4, provided by Google LLC, to understand aggregate traffic patterns, page performance, and which content visitors find useful. Google Analytics sets cookies that assign your browser a randomly generated identifier and records pages viewed, approximate general location derived from IP address, referral source, and device and browser characteristics. Google Analytics does not load and sets no cookies unless you affirmatively consent to the statistics category through our consent manager. We have configured Google Analytics for IP address handling consistent with Google’s data protection terms, and we do not use it to build advertising audiences or to enable advertising personalization.
  • Embedded maps: we embed Google Maps to display clinic locations. The map does not load and Google sets no cookies through it unless you affirmatively consent through our consent manager. If you decline, a placeholder appears and you can still reach our locations using the addresses in Section 15.
  • Embedded video and webinar tools: we may embed video or webinar players on educational pages. These load only after you consent or, where we use a privacy-preserving facade, only after you click to play.

3.2 Advertising and Cross-Context Behavioral Advertising

As of the Last Updated date above, Life IVF does not deploy third-party advertising pixels, conversion trackers, retargeting tags, or social media advertising tags on the Website. This includes, without limitation, tags or pixels from Meta (Facebook and Instagram), TikTok, LinkedIn, X, Snap, Pinterest, and Google Ads.

We do advertise Life IVF on third-party platforms. When you see or interact with our advertising on those platforms, the platform collects and processes information about that interaction under its own privacy policy and terms, and we do not control that collection. If you click one of our advertisements and arrive at the Website, we may receive campaign attribution information contained in the link itself, such as campaign, source, and medium parameters, which we use in aggregate to understand which campaigns are effective.

Previously used technologies. We have at times in the past evaluated or operated additional analytics, advertising, or messaging tools on the Website. Those tools are no longer deployed. Cookies they previously set may still be present on your device until they expire or you clear them, and you can remove them at any time through your browser settings. We do not receive or use data from any such cookie once the tool is removed.

If we later choose to deploy advertising or conversion tracking technologies, or to share contact information with an advertising platform for audience matching or offline conversion measurement, we will update this Policy before or at the time we do so, obtain consent where required, and provide the opt-out mechanisms described in Section 8.

3.3 Session Recording

We do not currently use session replay, keystroke logging, mouse-movement recording, or chat-transcript recording tools on the Website. If we adopt any such tool, we will disclose it in this Policy and obtain consent where required before it operates.

3.4 Managing Your Choices

  • Consent manager: our cookie consent tool lets you accept or decline non-essential categories, and change your choice at any time. Strictly necessary technologies cannot be declined because the Website cannot function without them.
  • Browser controls: most browsers let you block or delete cookies. Blocking cookies may impair Website functionality.
  • Global Privacy Control: we honor the Global Privacy Control (GPC) browser signal as a valid request to opt out of any sale or sharing of personal information, and treat it as such for the browser and device transmitting it.
  • Do Not Track: there is no common industry standard for responding to browser Do Not Track signals. We honor GPC instead, as described above.

3.5 California Invasion of Privacy Act Notice

By using the Website you acknowledge and consent to the collection described in this Section 3 and in Section 2.2, including the use of cookies and analytics service providers acting on our behalf, for the purposes stated in Section 4. We do not permit our analytics service providers to use information collected on the Website for their own independent commercial purposes. We do not use the Website to intercept, read, record, or share the contents of your communications with any third party for advertising purposes.

If you contact us by telephone, calls may be monitored or recorded for quality, training, or documentation purposes. Where required by California law, we will notify you at the start of the call and you may decline recording.

4. How We Use Information

We use information to:

  • Respond to inquiries, schedule consultations, and coordinate care
  • Create and administer Learning Hub accounts and deliver educational content
  • Communicate with you about appointments, treatment logistics, policies, and services you requested
  • Send marketing communications where you have consented or where otherwise permitted by law, and honor opt-out requests
  • Operate, secure, debug, and improve the Website, including analyzing aggregate usage
  • Measure the general effectiveness of our marketing at an aggregate level
  • Detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity
  • Comply with legal, regulatory, accreditation, payer, and professional obligations, and establish or defend legal claims

We do not use automated decision-making or profiling to make decisions that produce legal or similarly significant effects about you.

Text messages and calls. If you provide a telephone number and consent to be contacted, we may call or text you about your inquiry, appointments, or care. Message and data rates may apply. You can opt out of marketing texts by replying STOP. Opting out of marketing does not stop non-marketing operational messages about your care.

5. How We Disclose Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We disclose information only as follows:

  • Service providers and contractors who perform functions on our behalf under written contracts limiting their use of the information to those functions, including website hosting, security, email delivery, appointment scheduling, analytics, IT support, and professional advisors.
  • Health care operations, including laboratories, referring and consulting physicians, and payers, as permitted by HIPAA, CMIA, and our Notice of Privacy Practices.
  • Legal compliance, in response to subpoenas, court orders, regulatory inquiries, or other valid legal process, and to comply with applicable law.
  • Protection of rights and safety, where we reasonably believe disclosure is necessary to investigate or prevent fraud, security incidents, or threats to the safety of any person.
  • Business transfers, in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to the recipient honoring commitments materially consistent with this Policy.
  • With your direction or consent, including disclosures to a spouse, partner, family member, or other person you authorize.

We do not disclose personal information to data brokers.

6. Retention

We retain information only as long as reasonably necessary for the purposes described in this Policy, or longer where required by law or professional standards.

  • Medical records are retained in accordance with California and federal record retention requirements, which is generally a minimum of seven years for adult records and longer for minors.
  • Website inquiry and marketing records are generally retained for up to three years from your last interaction with us, unless a longer period is required for legal, audit, or dispute purposes.
  • Contact and inquiry form submissions stored on our website system are purged no later than twelve (12) months after submission. Where an inquiry becomes a patient relationship, the relevant information is transferred into our clinical record system and retained under the medical record schedule above, and the website copy is purged.
  • Learning Hub account data is retained while your account remains active and for a reasonable period afterward.
  • Automatically collected technical and security logs are generally retained for up to twenty-four months.

7. Security

We maintain administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, alteration, and disclosure, including access controls, encryption in transit, a web application firewall, and monitoring.

No system can be guaranteed completely secure, and we cannot guarantee the security of information transmitted to us over the internet. If we become aware of a security incident affecting your personal information, we will notify you and applicable regulators as and when required by law, including California Civil Code sections 1798.29 and 1798.82 and, where applicable, the HIPAA Breach Notification Rule.

8. Your Privacy Rights

8.1 Rights Available Generally

Subject to verification and applicable legal exceptions, you may request to:

  • Know and access the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of recipients
  • Correct inaccurate personal information
  • Delete personal information we have collected from you
  • Obtain a portable copy of information you provided to us
  • Opt out of marketing communications
  • Opt out of any sale or sharing of personal information, and of targeted or cross-context behavioral advertising. As stated in Section 3.2, we do not currently engage in these activities. This right remains available and enforceable if that ever changes.
  • Limit our use and disclosure of sensitive personal information to what is necessary to provide the services you requested
  • Not be discriminated or retaliated against for exercising any of these rights

8.2 Sensitive Personal Information

We treat information relating to health, reproductive health care, and precise geolocation as sensitive personal information. We use and disclose it only to provide the services you request, to operate and secure the Website, to comply with law, and for other purposes expressly permitted without a right to limit. We do not use sensitive personal information to infer characteristics about you, and we do not use or disclose it for advertising purposes.

8.3 Consumer Health Data

Some states, including Washington and Nevada, provide specific rights regarding consumer health data, including the right to know, the right to delete, and the right to withdraw consent to collection and sharing. We do not sell consumer health data, and we do not collect or share consumer health data for advertising purposes. Residents of those states may exercise these rights using the contact information in Section 12.

8.4 California Shine the Light

California Civil Code section 1798.83 permits California residents to request information about disclosures of personal information to third parties for their direct marketing purposes. We do not make such disclosures.

8.5 How to Submit a Request

Email admin@lifeivfcenter.com with the subject line “Privacy Request,” or call or write to us using the contact information in Section 12.

We will acknowledge your request within ten business days and respond substantively within forty-five calendar days, with one extension of up to an additional forty-five days where reasonably necessary, and we will tell you if an extension is needed.

Verification. To protect you, we must verify your identity before acting on a request. We may ask you to confirm information already in our records. We will not use information you provide for verification for any other purpose. For requests involving medical records, we may require the verification and authorization process described in our Notice of Privacy Practices.

Authorized agents. You may use an authorized agent to submit a request. We may require written authorization signed by you, and we may require you to verify your own identity directly with us.

Appeals. If we decline your request in whole or in part, you may appeal by replying to our response with the word “Appeal.” We will review the appeal and respond within forty-five days, and will provide information about how to contact the applicable state attorney general if we deny the appeal.

9. Additional State Law Disclosures

Depending on your state of residence, you may have rights under laws including the California Consumer Privacy Act as amended by the California Privacy Rights Act, and comparable laws in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states. The rights described in Section 8 are made available to all Website users regardless of residence, to the extent we are able to honor them, and we will honor any additional rights the law of your state requires.

Categories collected in the last twelve months. Identifiers, customer records, commercial information relating to services inquired about, internet and network activity, approximate geolocation, audio recordings where calls are recorded, professional or employment information where you provide it, and sensitive personal information consisting of health information you voluntarily provide and account credentials. Sources, purposes, and recipients for each category are described in Sections 2, 4, and 5.

We have not sold or shared any category of personal information in the preceding twelve months, and we have not sold or shared the personal information of any consumer we know to be under sixteen years of age.

10. Children’s Privacy

The Website is intended for adults. We do not knowingly collect personal information from children under thirteen. If we learn we have collected such information, we will delete it. We do not knowingly sell or share the personal information of anyone under sixteen. If you believe a child has provided us information, please contact us at admin@lifeivfcenter.com.

Where we hold health information about a minor patient, that information is governed by HIPAA, CMIA, and our Notice of Privacy Practices, not this Policy.

11. Visitors Outside the United States

The Website is operated in the United States and is directed to individuals located in the United States. We do not target or offer services to individuals in the European Economic Area, the United Kingdom, or Switzerland.

If you access the Website from outside the United States, you understand that your information will be transferred to, stored in, and processed in the United States, where data protection law may differ from the law of your jurisdiction.

To the extent the General Data Protection Regulation or the UK GDPR applies to a particular processing activity, our legal bases are: your consent, the performance of a contract with you, compliance with a legal obligation, the protection of vital interests, and our legitimate interests in operating and securing the Website. Where processing relies on consent, you may withdraw it at any time. Where we transfer such information to the United States, we rely on appropriate safeguards, including Standard Contractual Clauses where applicable. Individuals covered by those laws may also request access, rectification, erasure, restriction, portability, and objection, and may lodge a complaint with their supervisory authority. Contact us at admin@lifeivfcenter.com to exercise these rights.

12. Third-Party Services and Links

The Website includes or links to third-party services, which operate under their own privacy policies. These currently include:

  • Appointment scheduling: Acuity Scheduling (Squarespace, Inc.). Our booking page embeds the Acuity scheduling interface. When you view availability or book a consultation, Acuity may set cookies on your device for session management, security, and performance measurement, and receives the information you enter, including your name, email address, telephone number, and any reason for visit you provide, in order to create your booking. Acuity acts as our service provider under contract and is not permitted to use your information for its own marketing. Declining non-essential cookies may limit the embedded scheduler, and you may always call us to schedule instead.
  • Google Analytics 4 and Google Maps (Google LLC), as described in Section 3.1, each loading only on consent.
  • Webinar and video platforms used for educational events, which receive registration information you provide to attend and operate under their own privacy policies.
  • Learning Hub. Our gated Learning Hub runs on the LearnDash learning management platform within our own website. When you log in, cookies strictly necessary to maintain your session, track course progress, and remember preferences are set. No Learning Hub cookies are set for visitors who do not log in.
  • Accessibility tool. We provide an on-site accessibility toolbar that stores your display and reading preferences locally on your device so they persist across visits. It does not transmit those preferences to any third party.
  • Hosting, security, backup, caching, and content delivery providers acting as our service providers under contract.
  • Social media pages and embedded video, which may set cookies or collect information when you interact with them on the third party’s platform.

We have removed the third-party scheduling tool previously embedded on the Website. References to it in earlier versions of this Policy no longer apply.

We are not responsible for the privacy practices of third parties. Please review their policies.

13. Accessibility and Language

We make this Policy available in the languages in which we publish the Website. If a translation conflicts with the English version, the English version controls for legal interpretation, and we will honor any rights you assert in any published language. If you need this Policy in an alternative accessible format, contact us at admin@lifeivfcenter.com.

14. Changes to This Policy

We may update this Policy. We will revise the Last Updated date at the top and post the revised Policy on the Website. If we make material changes, including any decision to deploy advertising or conversion tracking technologies, to sell or share personal information, or to use sensitive personal information for a new purpose, we will provide prominent advance notice on the Website and, where required by law, obtain your consent before the change takes effect. Non-material changes are effective on posting.

15. Contact Us

Frank D. Yelian MD PC dba Life IVF Center
Attn: Privacy Officer

Irvine: 3500 Barranca Parkway, Suite 300, Irvine, CA 92606
Arcadia: 289 W. Huntington Drive, Suite 400, Arcadia, CA 91007

Email: admin@lifeivfcenter.com
Telephone: (949) 788-1133

For questions about your medical records or PHI, please ask for our Notice of Privacy Practices.